When I first picked up Jewelry Selling SecretsI was a little skeptical. I guess I'm a little gun-shy and the marketing looked a little too slick. How intimidating!
But as I started to go through the material, I started to really enjoy it and there is some really useful stuff in here.
It was a really easy read and talked about a number of things that I’ve never seen spoken of anywhere else in the jewelry selling niche.
What I really liked was that Kameron is a business woman and thinks about things from a selling perspective not an artist’s perspective. Not that there’s anything wrong with the second, but if you’re looking to make a living at something you really do need to be practical about it.
Here’s an example. Kameron says something to the effect of, “I want to make as much money as possible for the least amount of effort”.
Now I can just feel the cringe. Jewelry artists in general HATE that kind of talk.
I know this because I’ve asked questions along this vein on a number of forums before.
People BLASTED me! What I asked was this: “What’s the best way for a stay-at-home mom with only a few hours a day to make a worthwhile income from making jewelry?”
Long story short, I received a lot of negative comments telling me maybe I shouldn’t get into this field if I wasn’t willing to put in the 60-80 hour work weeks.
Now maybe I hit a nerve, or maybe I didn’t phrase it nicely enough, or maybe the only people that responded were jerks, but there sure were a lot of them! Even the nice comments I received were kind of patronizing - like someone explaining the facts of life to a small child.
(Good thing I have a thick skin! And truth be told, I was pleased just to get a reaction and not be relegated to the next page of the forum threads that nobody looks at.)
Back to Kameron. In her book she gives you the low-down on how to get into jewelry design from home for low effort, high return.
I liked that. I liked that she explained how she marketed to the stars. Sure, it cost her up front, but if you can get celebrities photographed with your jewelry and you can get some press, wouldn’t that totally be worth it?
So that was the book. It had enough good content to be worth the $47 cost for a serious jewelry maker who wants to do more than dabble on Etsy. Not stellar content probably if it was a hardcore business niche, but great advice for the average jewelry maker who has absolutely no clue how to approach shops, how to create a focused business strategy, and how to get the most bang for their marketing efforts.
I love audio but hate washing dishes.
But then I listened to the audios. I love audio. I listen while I wash dishes. I hate washing dishes.
I expected the audios to be a reading of the book, but instead I listened to a very interesting interview. This interview, between Kameron and an internet marketing guy (sorry, I forget his name), really consolidated everything for me. It even made me want to start calling up boutiques myself!
Kameron really does it make it sound really easy and do-able to make a good income from your jewelry.
Who do I recommend this for? Well, I don’t think it’s for everyone. If you’re a hermit who wants to know how to do away with dealing with people at all then maybe this isn’t for you. And if you’re looking for online marketing techniques there aren’t any of those either.
However, if you’re trying to create a viable business then you’ll enjoy this book and audio package. It’s definitely for someone who is serious and who’s willing to invest a little time and energy into the sales side of things.
It’s also a really good primer on how business and retail really works and how to make it work for you. Kameron’s easy casual attitude in the audio interview takes a lot of the scariness out of it. She gives a good description of how it all works - how stores decide what to sell, how shop owners like to be treated, and how you partner with the store for your mutual benefit. If you help them look good, then they want to help you. After all, shop owners are just people who want to make a profit too so if you help them do that, then you’re golden.
I guess I'm a little contrary. Being a "what-are-other-people-doing-with-their-marketing-type-of-gal, I'll often look at the bonuses first when I test-drive a product.
Kameron throws in a number of bonuses which really helps one swallow the $47 book price so much better, but even the bonuses should be worthwhile, right?
There are 2 bonus supply resource lists.
The first, the Asian sources list is clearly not proprietary content. Resale rights probably picked up for a song or not even (you get resale rights to the 2004 Asian resource list too!) And the “Mega” suppliers list was good, but not really a list where you can “pay pennies on the dollar” for supplies.
So those bonuses weren't that great in my opinion, but there are other bonuses as well
These bonuses might very well be useful - the jewelry making bonus, and the website building bonus.
There are some videos showing some basic techniques, and there is a video showing how to make a website in an hour. I can’t comment on them because I didn’t watch them.
Not because they didn’t look worthwhile, but because, well, I’m a little short on time and I just didn’t.
I already know how to make jewelry. And the make a website in an hour, well I know how to do that too. So I just went on to the meat of the thing. If you need instruction on the basic jewelry making or quick website creation, they might well be quite useful to you.
The audio interview was exceptional and a great motivator too. The book was a little on the pricey side, but considering you'll more than make up for the cost if you follow her strategies, it's well worth it.. Just factor it into your training expenses for the year.
I know what you’re thinking. I have no money to pay for a course!
But think about it. Successful businesses don’t happen by themselves.
Smart businesspeople invest in training because they know it saves time and effort in the long run. Trial and error is very expensive. So if you’re on the fence on this, then go ahead, invest in yourself.
I probably sound a bit like a used car salesman now, but it’s so true! Really! Investing in training is a smart business decision in the long run, and the smart businesses are the only ones that make enough money so you can quit that crappy day job and start making jewelry full-time.
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