Jewelry Business Books

The right jewelry business books can save you a lot of time, frustration, and relieve some of the trial and error.

Now I'm as stubborn as the next surly artist, and I'll often think I know how to do something the "best" way. But usually I prove myself wrong. Save yourself the frustration of going down the wrong path and having to backtrack by doing some research.

I use many of these myself. Be sure to read my reviews and stories about the books and products I use personally.

The Jewelry Business-Owners Guide to Selling Jewelry On the Internet:

Social Networking - Selling Jewelry Online the New Way

Jewelry Business Books - E-Book Review

Learn how to navigate the new Web 2.0 world of blogging, etsy, yessy, ebay, social bookmarking and more, with this comprehensive jewelry business book by jewelry business expert Rena Klingenberg. A must have for anyone even considering selling their jewelry on the internet.

If you already sell jewelry on the internet, you KNOW "build it and they will come" is a load of crap. I bought this book as soon as Rena released it (on March 27, 2008). I'm still going through it, but it's a treasure trove of information. There's nothing else like it out there on the internet, in bookstores, or anywhere else.

What I loved about this book:

One of the most useful extras in this book are the extensive checklists found at the end. There is a lot of information in this book and I expect that most of the information will be new to just about anyone reading it. The checklists help keep the reader from getting overwhelmed and organize the tactics they wish to implement.

What I thought could be improved upon:

Although I love the checklists, I would have liked to see action steps at the end of each section of the book, as well as reference page numbers within the checklist itself. I also would have loved the book in audio format. I buy a fair amount of e-books, and many of them are digital downloads in both pdf and audio format. I don't always get around to reading every work of the books, but I always listen to the audios.

Who this book is for: Jewelry sellers who wish to sell more jewelry through online relationship building, blogging, and networking. People who love learning about the evolution of the internet, web 2.0 and the business implications of the changes we are experiencing online will love this jewelry business book.

Who this book is not for: This book is definitely not for everyone. For those who are very new to the internet, this book may be a bit challenging. People looking for a quick fix, or who don't like to spend time building relationships online will also find few strategies that mesh with their personalities.

Already Know you Want it?

The Ultimate Guide to Your Profitable Jewelry Booth

Jewelry Business Books

Learn how How to Sell Your Jewelry Like Crazy at Shows, Fairs, and Festivals. This jam-packed e-book tells you everything you could ever possibly want to know about selling your jewelry at craft shows, fairs,and festivals.

I personally recommend this book! I have voraciously read this book. There is absolutely no way you can fail at booth selling if you follow Rena Klingenberg step by step advice.

Fab Jobs Guide to Becoming a Jewelry Designer

FabJobs.com's Guide to Becoming a Jewelry Designer
This well-written, easy to understand book is a great starting point for anyone just starting out, or considering whether or not they should start to sell their own jewelry.

Marketing Jewelry - David Weiman Books and Tools for Jewelers

The Marketing Jewelry Website
Expert advice on the psychology of selling handcrafted jewelry, lots of books to peruse, and a FREE newsletter on selling artisan, handmade jewelry. A must check out site.

Skyrocket Your Jewelry Business with these Other Great Resources

This next list of bopoks aren't jewelry business books per se, but are great reads for anyone wanting to excel in a business.

These are the best marketing books in my personal collection. Only non-salesey, informative, and enjoyable must-haves listed here.

Robert Cialdini, The Psychology of Persuasion

Learn what triggers the human psyche to want to buy something. Robert Cialdini is a professor of psychology, not a marketing specialist, so if the idea of "marketing" as in "selling" creeps you out, this book is not about "selling"

Cialdini discusses what he's learned about human psychology from research experiments designed to test certain triggers using test subjects and actors, and field experiments where he goes "under cover" as an encyclodia sales trainee, a door-to-door vaccuum salesman, and a real estate agent trainee.

I'm reading Influence: The Psychology of Persuasion now myself. It's fascinating reading and really gives me some perspective on how I keep getting sucked in by tricks and strategies used on me by direct mail, telemarketing, store clerks, and little girls selling girl guide cookies that I don't even like to eat.

Joe Vitale, Hypnotic Marketing

Learn how to write results producing copy.

What's copy? Anything you write - product descriptions, your about me page, your bio, all these are called "copy" in marketing-geek-speak. You can produce immediate results by tweaking your copy.

You might know Joe Vitale already - he was in "The Secret" by Rhonda Byrne. But what he has made his living at for the past 20 years is marketing.

Hypnotic Marketing has nothing to do with actual hypnotizing. It has more to do with getting past the automatic skepticism that we all have towards anyone trying to sell us something. A fun and informative read. If you decide to give it a try, make sure you order the online e-book version. One of the many bonuses is the Hypnotic Writing Swipe File. A swipe file is a list of great words and phrases that you can "swipe" to use in your own writing. It's one of my favourites that I use over and over again.

Perry Marshall, The Ultimate Google Adwords

Learn how to use Google Ads (you know the ads on the right side of a google search page? People pay a few cents per click for those ads.) Learn how to do it right, spend less money, and get more sales using this manual from the hands down most knowledgeable expert on "marketing with google adwords" Perry Marshall. You can sign up for his free e-course 5 Days to Success With Google Adwordsand get started learning the ropes today.

You'll learn how to write ads, bid on ads, split-testing to improve your rsults and lower your costs, and more. Be forwearned though - once you get started you can become an addict, compulsively tweaking your ads at 3 a.m. to improve your click-throughs and conversion rate like a google ad junkie. It's fun, can make you a lot more money, but can be hazardous to your family life.

Confused about which book is right for you?

I bet you're a lot like me. I don't want to spend my hard-earned money on a tool or a book unless I'm sure I can use it and it's worth the money. If I can help you decide whether its worth it for you to purchase something, given your business situation, I'll be glad to. Feel free to contact me and ask me about any of these jewelry business books, or products.