Your Own Etsy Jewelry Store So You Want to Sell on Etsy...
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How-to Set Up an Etsy Shop
by Lisa J. Lehmann © 2008
Answer me these questions, potential Etsy Jewelry Shop proprietors....
Are you ready? Are you ready to take your craft to the next level? Are you ready to be excited and discouraged all in the same day? Do you love what you do? Does it give you a thrill when someone wants to purchase your handcrafted item?
If you answered yes to any or all of these questions, you are ready to plunge into the wonderful world of Etsy Jewelry Selling !
Etsy is an online marketplace for buying and selling all things handmade. Their mission and vision statement says, “to enable people to make a living making things, and to reconnect makers with buyers. Our vision is build a new economy and present a better choice: buy, sell, and live handmade.”
There are a several very easy steps to begin selling jewelry on Etsy.
Whoo Hooo! You are on your way. You did it! Sit back, take a deep breath and congratulate yourself! This is a big deal, taking the first step is always hard, but you did it! Now let’s get that shop set up!
Step 4.1 PUBLIC PROFILE
Click on the words Public Profile in the left margin. You will be directed to a place to upload a photo of yourself, your AVATAR. Then add your location, and other important information. The next thing you will need to add is your BIO.
Step 4.2 BIO
This is exactly what it says…a mini biography about you. Keep it short, keep it simple, but do it. People want to buy from a person, not a store. That is why they are shopping on Etsy in the first place, so make them want to buy from you! Shop around read other artists bios. What do you like about them? What appeals to you? Use that info to get you started…but DO IT!
Step 4.3 SETTING UP YOU ETSY JEWELRY SHOP
Click on the link in the left margin SHOP SETUP to make your shop yours all yours. Don’t be scared, you’re a creative person remember? This is the fun part!
Here again Etsy is fabulous at walking you through the steps necessary. Just read! You can read can’t you?
This is not important right away, however, if you sell jewelry like myself you may want to divide your items into sections like rings, bracelets, and necklaces.
I know you are feeling discouraged by all the info, but don’t be! None of this is too difficult, and you have me to guide you, so hang in there!
Step 5: PHOTOS
Take photos of your items. One of the great things about Etsy is that you can have up to 4 photos of your items for the single listing price of $.20. What a bargain!
Remember that images are the primary way that your Etsy jewelry shop customers experience your wares. They can't touch, feel or try them on, so use all 4 of the image spots, and treat them as the "prime real estate" they are.
Show your product at different angles, give close ups, etc. Do make sure you take clear photos. Don’t worry so much about props and backgrounds, you are not a catalog, you are selling YOUR designs not a prop! So make sure they are an excellent representation of your design.
Step 6: LISTING
TITLE – this is one of the ways your item will be found, if you are listing a ring use the word ring, if it’s a band use the word band.
SORT YOUR ITEM – Again Etsy does a fabulous job of describing how to do this. Read, read, read. Then do, do, do. Don’t worry…you CAN change it later!
PAYMENT INFO – Enter your price, how many you have for sale, choose your loaded shipping profile (BASIC SHIPPING)
IMAGES – Upload your images one at a time. The first image you upload will be the thumbnail shown for your listing.
FINISH – This is where you proofread everything and make your final check. If you want to change anything, click on the pencil next to the part you want to change and it will take you back to that section.
YOU’RE DONE! YOU DID IT! You are now an Etsy jewelry shop owner with products for sale and everything! I am so proud of you!
There are so many more facets to Etsy, but now that you have the basics, you can get your items listed and then take it step by step. You will never have access to a more helpful community of people than at Etsy.
Please don’t get frustrated when you don’t sell right away, people need to find you and that will be based on your tags & descriptions, as well as your involvement in the community. I myself have only begun to scratch the surface!
Lisa J. Lehmann
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