As a stressed out,deadline battered ad agency Art Director, I was really looking for a creative hobby that took my mind off the stresses of work, and resulted in something both tangible and valuable (to others!).
I took a beading "boot camp" at the local bead store a few months ago and I was sold. So far, the creative leap from graphic design to jewelry design has been quite enjoyable.
Each piece pretty much designs itself as I go. Maybe because my daily "creative" work has pretty strict boundaries, jewelry is a chance for me to just go with it.