Advertising Options

If you sell handmade jewelry or provide jewelry related products or services and are looking for a way to promote your company, I don’t think you’ll find a better deal anywhere on the web than the How to Make Jewelry advertising program.  And you certainly won’t find anything as inexpensive in any print magazine. 

I know what I want and I'd like to order or make an inquiry (opens in new window)

Web Page Stats: I average between 3200- 6000 unique visitors per day to my site, and our page view averages 400,000 and 700,000 page views a month.

As you can see, my web traffic is growing fairly consistently. We do tend to do better in the summer than in the winter.  As I get more and more traffic, I'll be raising my ad prices accordingly. But if you buy ad space now, I'll honor your starting ad rate for as long as you remain an advertiser.

>> Important Note My Visitor Stats DO NOT contain any visitors from traffic exchange or pop-under programs. You can rest assured that all visitors reported are bona fide visitors that find our site through search engines, bookmarks, links from other websites, advertising or because they have visited before and want to return for more.

Ad Types and Rates:

I have four basic levels of advertising:

• The Featured Business Block
• Jewelry Supply Page Block
• The Sidebar Button Ad
• The Text Link Ad

Here's a quick summary of the rates. For more detail about each, click the links or scroll down the page. 

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* A content page is one that has an article or free how-to. Content pages do not include the home page, directory pages, supply resource listings pages, my about me page, any contact form page, or my personal product pages. 

** Text link ads are clickable live links.  The anchor text is limited to a one or two word phrase and must blend into the existing content.

Note: All advertising must adhere to the policies set out here

To discuss advertising or to place an ad, please contact me

Featured Business Box

This is a 225 px square ad that is placed alongside the content of a page of your choice.

Each featured business box can have a headline of your choice.  I recommend you keep the headline to about 36 characters or less if you want to include a logo or image, a brief "teaser" description, and a live link to your website or Etsy/Ebay shop page.  This seems to work best and will allow you to stand out from the rest of the content on the page.

If you don't know what to put as your headline here are some ideas:

• Featured Beading Tool Make a perfect loop everytime with the perfect loop plier. Only $10 click here

  Featured Tool
• Featured Bead Artist
• Featured Canadian Supply Shop
• Featured Indie Artist
• Featured Tutorial Artist
• Featured Beading Book
• Featured Jewelry Business Book
• Featured Crystal Bead Supplier

If you'd like to simply have an image or text ad with a live link in your featured business box we can do that instead.

The cost of a Featured Business Box on a regular content page is $75 for 3 months, $140 for six months or $250 for 12 months.

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Jewelry Supply Page Block

For $10 a month extra, you can upgrade to a Jewelry Supply Page Block which includes all the benefits of the Featured Business Listing and adds two additional advantages:

First of all, it’s larger at 250 px in width.

Secondly, it is a more targeted ad, since people who visit these pages are typically actively looking for supply resources.  This is important because people who are looking for resources are much more likely to buy than people who are looking for tutorials or other information.

The cost of a Featured Business Box on a Jewelry Business Directory Page is $105 for 3 months, $200 for six months or $370 for 12 months.

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Sidebar Button Ad

Sidebar button ads are those 125px square button ads you typically see on blog sidebars.  The advantage for these ads is that they are placed on every single content page of the website. This means they will be shown more often than other ads, they will serve as inbound links to your website, which as we all know is important since the more inbound links you have, the more important your site in the eyes of google. 

You can see sidebar button ads on the right navigation bar of this page.   Your ad will be added to the ones already there.  Ads are placed in order from the top, first come, first served.  If  an ad above you drops out, your ad will move up in its place.

The cost of a Sidebar Button Ad is $60 for every 3 months.  If you'd like to purchase a 12 month sidebar button ad, you pay only $200 per year.  This means you get the last two months for free.

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Text Link Ad

A text link ad is typically a hyperlink woven into the text of a content page.  This type of ad typically gets under the radar of the savvy internet user who will often be wary of clicking on typical ads.  Any text link ad must blend into the content (one or two words).  I will not place call to action text links (for example "click here", or "shop now").

Here's an example that is currently live on the home page:

"If you're here for some jewelry supply resources, my bead and jewelry supply sources page has links to silver charms, beads, findings, and tools. "

You'll notice that if you click on "silver charms" you are taken to an online watch supplier.  If you click on "beads" you're taken to a bead shop.

There are two different options for text link ads with corresponding different ad rates.

Option 1: The cost of a text link ad on any content page excluding the home page or the jewelry supply resources pages is $45 for 3 months, $90 for 6 months, or $150 for 12 months (best value - you get two months free with the 12 month option.)

This option is a great choice for a business that is looking for deeplinking search engine optimization strategies, and would like to get some inexpensive targeted traffic.

Option 2: The cost of a text link ad on the home page or on a jewelry supply resources page is $90 for 3 months, $175 for 6 months, or $325 for 12 months.

This option has some additional benefits that you don't get with option 1.  Depending on whether you choose the home page or a supply page you receive an additional benefit as outlined below:

Home page text link: A link from a busy website home page is very valuable in the eyes of google and will give your website an SEO boost.  This might be important to you if you rely on Google for organic search engine traffic.

Supply page text link: Obviously if you sell supplies, a link from a jewelry supply sources page should give you a much higher click through and sales conversion rate and will inevitably result in a larger return on investment for your advertising dollar.

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If any of the above sounds like jargony geek mumbo jumbo to you, please contact me I'd be happy to discuss it with you via email or over the phone.  Just note how you'd like to be contacted, give me your details, and I'll get back to you within three days or less.

For more information on the How-to-Make-Jewelry advertising program, or to place an order for ad space, please contact us.

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